‘The element of choice also allows for a variety of experiences. The artist mentions that “Two people who go to one of our events can go home and they’ll both have a very different experience. One of them could go ‘Did you see that room with the piano and the glitter cannons?’ In response someone else could go ‘What are you talking about? I was in a cab ride with a horse!’ It’s not about passively sitting there as an audience sitting there and watching what is being presented for us.
“You have to seek things out if you want to and depending on the time, where you are and how much you seek, you’re experience will be completely different to everyone else.”’