“Interactive work is important because it asks: what does our body do when we look at art? In most forms of art consumption, our bodies are free to do as they please. This means that they are free, also, to continue in their habits, which may include checking phones, getting distracted by worries… etc. In an interactive performance the audience is kept busy- the audience is put to work.”
Source: Odyssey Works 2015, Nov 9, ‘Ariel Abrahams on consumption and immersion’ [Interview].