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‘something you feel before you notice’

‘It’s hard to see the changes at first. The sharpness of the serifs softens almost imperceptibly with every use. On the first page, edges are knife-like; by the last, they are almost friendly in their roundness. “The experience we had in mind was very subtle, something you feel before you notice,” Bugden says.’

via The ‘Memoire’ Typeface Changes Like a Memory as You Use It | WIRED.